The Climate
Ambassadors
Network
About the Company -
The Climate Ambassadors Network (CAN) is part of the Hollywood Climate Summit, and was established to continue the conversation of that annual event year-round through networking events and workshops focused on sustainable practices in the workplace and throughout the entertainment industry.
About the Project -
The leadership of CAN wanted to expand the reach of their workshops and events throughout the entertainment industry and beyond, but needed a clearer visual brand, professional presentation deck, and marketing materials to present to clients, workshop attendees, and the public.
FAQs -
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Graphic Designer, Freelance
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May 2023 - February 2024
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Graphic Design, Illustration, Social Media Content Creation, Poster Design, Research, Copywriting, and Analytics
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Canva, Adobe Illustrator, Adobe Photoshop, Procreate, Instagram
Creating the Visual Brand -
I designed a new brand identity for CAN, and actually began with two separate ideas- one based on the Earth and landscapes, and the other based on comic books and superheroes. They didn’t have a clear idea for what direction they wanted the brand to go, so I presented them with multiple options based on market research and audience analysis.
Their audience was generally young, sustainably-minded, and community-focused. Pinpointing the branding on Earth and landscape imagery was a clear first step, but we ultimately decided on the superhero/comic book theme to differentiate them from other organizations in the impact and environmental space and create a wider brand identity around Climate Ambassadors being “superheroes for the Earth”.
I redesigned their 60-slide workshop presentation deck and created social media posts and templates in this new style.
