MEADOW FARMS
ABOUT THE PROJECT -
This is a concept graphic design project based on a fake produce delivery service called “Meadow Farms”.
I designed a visual brand identity, social media posts, a brand pattern, and product mockups to flex my design skills and learn more about Affinity Designer design software.
CREATING THE VISUAL
BRAND -
I designed Meadow Farms’s visual identity with the goal of a creating a cute, modern brand that inspired healthy eating. I began as I always do with fonts and a basic color palette, and then moved into the creative process.
A simple, bright color palette and bold fonts draw the eye, and continues the goal of an approachable feel. Using scribble-style elements and photographs of vegetables creates a distinct and recognizable identity.
I also illustrated a vegetable-themed pattern using Procreate for use in various marketing materials.
Brand Board
Social Media Post
Social Media Post
Social Media Post
Paper Bag Mockup
Sticker Mockup
Illustrated Pattern
Social Media Post